The Beer Moment

The Session - Beer Blogging FridaysYou know that moment when your hand feels the chilled glass… not a dry glass, but a sweaty glass… it seems like all the conversations around you fade in the background and now it’s just you and the beer… soon you’ll quench your thirst and be either extremely satisfied or criticizing the beer… that to me is “The Beer Moment”… the topic for The Session #63 Hosted by Pete Brown

Its sometimes the beginning of a night out in town with friends… smiles around, and the occasional late night munchies…

Other times it’s just the craving as you’re driving home knowing a kegerator holds beer you’ve made… because to me “The Beer Moment” starts in your mind…

When I am choosing grains to brew my next batch I picture in my mind what the beer will turn out like… I chew on the grain to see if it has the quality I’m looking for… will it make my beer grainy, bready, malty, biscuity, toasty…

… But the beer moment is not just about me…

I have seen people convert to craft beer when they come across a carefully crafted and handled beer… and they realize that beer is not just the watery stuff they partied with in college… and to those who took part in either designing the recipe, brewing the beer, handling the beer, and serving the beer so that one more person can experience “The Beer Moment”, I salute you!

Good beer brings the spirit of sharing with others… it promotes the collaboration and sharing of a good pint… of “The Beer Moment”…

It sometimes takes you back in time to imagine what it would have been like to be a porter in London, toiling the day away longing for a break when a roasty, chocolatey beer made specifically for you would put you in that Beer Moment… it’s not just malt, hops, yeast and water…

It’s culture!

It’s adaptation…

It’s the tradition passed down from generation to generation…

It’s this moment right now… when I’ve thought about beer so much, I MUST walk to my keezer pull and crack open a cold one…


  • Zac

    Reply Reply May 4, 2012

    Absolutely! It’s a call to arms, a manifesto of sorts. Nice post.

    • Jorge

      Reply Reply May 5, 2012

      @Zac – It is!… Thanks

  • Scott

    Reply Reply May 5, 2012

    I think you are on to something. I think the beer moment may be entirely different, or perhaps just enhanced, when the beer is work of your own hands…especially when great care has to been taken with each constituent ingredient.

    • Jorge

      Reply Reply May 5, 2012

      @Scott – agreed… something about knowing how stuff got in the beer makes it an entirely different experience… thanks for stopping by!

  • Phil Hardy

    Reply Reply May 8, 2012

    Nice work Jorge. Hey are you guys attending the bloggers conference? The European one is in two weeks, I really can't wait.

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